Sometimes it can be tricky to identify what will be popular in the years to come, but that doesn’t stop big data from trying. Cultural anomalies are particularly difficult to predict, but an algorithm is attempting to predict which modern novel will become the next big bestseller. Jodie Archer, author of an upcoming book titled The Bestseller Code: Anatomy of the Blockbuster Novel, takes a critical look at what makes something popular amongst consumers--particularly in regard to literature.