You see it everywhere, again and again: how much return an investment into proper business technology will bring, with little to no context behind these claims. We want to fix that.
Let’s examine why so much information about modern IT options can be less than helpful, and see if we can’t clarify what it means. Simplifying tech for the businesses we work with is one of our primary goals, after all.
There are a few communication hurdles that can often get in the way. For instance:
Have you ever encountered corporate speech that uses a lot of words to convey nothing of substance? This is particularly prevalent when discussing IT and its advanced features, rather than focusing solely on the value that can be passed to the business. Communicating in this way is actively counterproductive to a business’ goal, as it creates another barrier for a prospect to overcome.
Relatedly, it can be too easy for many providers to fail to contextualize what they offer, rattling off a list of features without communicating how and why their products and services will functionally help the business.
When a preventative service works, it appears as though nothing is being provided. This puts the onus on the provider to communicate. Insurance providers experience this whenever one of their subscribers goes months and months without needing to use their coverage. Similarly, its value only becomes apparent when it is suddenly necessary, making it hard to clearly communicate the ROI of managed services and the like.
It is only too common for modern businesses to chase their IT requirements, which means that it usually takes a costly issue for these conversations to start. Alternative approaches, such as the proactive monitoring and maintenance of the managed IT services we provide, accelerate the ROI that a business can achieve by allowing its team to anticipate and address these issues.
Most people know what an elevator pitch is—it’s the argument that you could make within the duration of an elevator ride that would convince someone to give your product or service a shot. A good elevator pitch typically has certain qualities. Primarily, it needs to be succinct and crystal clear. If someone can’t communicate the value of what they’re selling within the 30-to-60 seconds the elevator takes to reach its destination, there’s a good chance they aren’t as familiar or confident with their services as you want and need them to be.
However, let’s say they can. In that case, there are a few details you’ll want to listen for that relate to the ROI you can expect to see.
There are a few key talking points that a trustworthy IT provider, such as Heart of Texas Network Consultants, is more likely to focus on:
During our time working in Central Texas, we’ve noticed that the most effective way to deliver the most value to our clients ultimately comes down to the processes we subscribe to. For instance…
We’d love the opportunity to sit down and discuss the current state of your business technology, exploring how our IT support and consulting services can help make it work better for you. Reach out to us today at (254) 848-7100 and take the first step toward maximizing your return on your business technology investments.
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